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PSI Journal 10/2015
www.psi-network.dePatrick Döring:
I can also confirm that for
Acar. I wish that more distributors would
adopt such open communication, trans-
parency and cooperation with a view to
achieving a clear objective. For me, this
project means a genuine partnership of
distributor and supplier. In my experience,
distributors who work like cyber-Wear in
our Vignale project develop positively and
enjoy more success.
Toska Siekmann:
I was impressed by the
highly professional preparation by cyber-
Wear and Ford Design. We had clear guide-
lines and were able to act immediately.
This is something we would like to see
more often. I also think we all learned from
each other.
Meinhard Mombauer:
The project showed
me that the more information we receive
from the distributor, the more profession-
al we can work as a supplier. It is natural-
ly advantageous if a distributor knows his
customer as well as in this case, and the
supplier gets the chance to discuss details
directly with the customer. However, I want
to emphasize that the Vignale project is
not an everyday task: Unfortunately, in dai-
ly business, we are often reduced to the
buyer status. Although distributors have
great ideas, they usually have little oppor-
tunity to implement them – especially when
the customer’s purchasing department is
responsible for sourcing. Time after time,
the purchasing department is not briefed
properly and eventually an inadequate prod-
uct is created. The Vignale project is thus
rather an ideal case that was enjoyable be-
cause communication, performance and
The creatively adapted signet on the fi-
nest silk puts the brand values of the Ford
Vignale elegantly in the limelight.
With the set of espressomugs, the Ford
Vignale also has a seat at the table: The cha-
racteristic hexagon also cuts an outstanding
figure on porcelain.
Toska Siekmann, Alta Seta:
“Detailed briefing, clear
guidelines and the customer
works in the teamon the imple-
mentation – I would like to see
that more often.”
Tobias Köckert, Mahlwerck: “An ex-
ceptional experience of constructive
cooperation.”